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NME Front Cover Analysis


This type of magazine is identified as that of the rock genre/industry. This can be seen evident through the central image which is of the Scissor Sisters whom are related to that particular genre. They are tagged to this genre due to their releases, body language and costumes. From the front cover it is evident that the magazine will cover a wide variety of articles and issues. The articles that are evidently covered are that of the Scissor Sisters. It also covers extra articles which may not always be covered in the magazine. There are other articles and issues evident through the effective use of certain devices. These include puff, anchorage text and buzz words.

The target audience can be seen evident through the methods and devices that the magazine uses. It can be interpreted that the audience will be set at young adults with an age range of around 13-25. This can be seen through the use of certain graphics and the use of extras which attract a younger audience who enjoy freebies.

Through the central image it can be interpreted that the group are presenting a message of certainty and desire. By examining the anchorage text the message been sent can be fully backed up. The anchorage text states ‘Were the new saviours of rock’n’roll’. The group then show this thought through body language and facial expressions. For example, the central group member points to the reader with a message of determination and certainty.

This tells us that the band want to develop a strong relationship with the reader which presents them as the band of the future. It aims to connect with readers so that they are noticed more evidently throughout the industry, thus, promoting themselves.

The Scissor Sisters are apparent on the front cover on the magazine. They are apparent on the magazine to promote themselves due to their character not been so evident with the readers. Through promoting themselves on the front cover they are able to connect with the reader.

The anchorage text on this front cover states, ‘Were the new saviours of rock’n’roll’. This implies the artists are a new up and coming band. They wish to promote themselves as the saviour to the rock genre, which they believe is not strong at this point in time. The anchorage text is also there to grab the target audience’s attention. If the audience see that there are new articles in the magazine with a group that is not regularly covered then they will be drawn towards it.

The title of this magazine implies many things. Through looking at the title it can be interpreted immediately that the magazine will be aimed at rock fans. This can be seen through the use of colours in the title which is black and red. These are colours which are regularly used by the rock industry and will therefore carry certain connotations with it to imply that it is a rock magazine.

The full name of the title is ‘New Musical Express’. This carries several connotations with it, for example, the fact that this magazine is aiming to promote the latest music in the charts that is associated with the magazines music genre. The word ‘express’ adds extra emphasis to the title as it implies that the new is somewhat fast or can be delivered quickly etc. The title of ‘NME’ also can be interpreted as saying enemy which can be interpreted to mean that the magazine is an enemy of someone or something, that of which is not specified in the title. It could imply that the magazine is an enemy of any challenging magazine cover; however, this is not backed up.

The puff words present in this magazine is, ‘Extra!’ This shows the magazine will be aiming to attract an audience of around 13-25 due to the fact that most readers of this age group are attracted by extras in a magazine. It is also a value for money which most people of this age are attracted to.

The colours black and red are used regularly throughout the front cover of the magazine. It can be seen as attractive to those whom are interested in rock as they are two colours which are regularly used in the rock genre/industry. Different types of font are used for different meanings. For example, the magazine font appears in bold when aiming to grab the reader’s attention or to emphasise a point. The magazine also uses smaller font to describe what a puff or anchorage text is talking about.

Overall the magazine uses many successful methods in order to attract the audience of which it is intended to. It uses strategies such as the use of graphics, colours, font sizes, puff, anchorage text, imagery etc. These can be outlined as very successful in drawing attention to the audience due to the age specification. Also, through the several connotations that the title comes with, the reader is able to interpret what kind of magazine it is, and what the magazine is to contain.

1 comments:

JML said...

Well done Stuart both of these analyses are very thorough and there is a lot of consideration of how the audience is targeted. You have touched upon the represntation of the artists. You could include more media language for example mise-en-scene, camera angle, anchorage text ...