Research into Future Publishing

Future Publishing has split its magazines, websites and events into four separate portfolios:

Games – Which include – Magazines:
PlayStation: The Official MagazineWorld Poker Tour: The Official MagazineXbox World 360Xbox 360: The Official Magazine

Events – Which Include – Music:Classic RockComputer MusicFuture MusicGuitarist
Film: DVD & Blu-ray ReviewSFXSky MoviesTotal Film

Technology – Which Include - Magazines:
Maximum PCMicrosoft Windows XP: The Official MagazinePC AnswersPC Format
Websites: techradar.com3dworldmag.comcomputerarts.co.ukdcmag.co.uk

Active – Which Include – Magazines:Sports:Cycling PlusMountain Biking UKOfficial Tour de France GuidePro CyclingWhat Mountain BikeHobbies & crafts:Cross Stitch CollectionCross StitcherPapercraft InspirationsScrapbook Inspirations
Auto: Classic FordClassics MonthlyFast BikesFast Car
Websites: Sports: bikeradar.comballhype.comcycling news.comHobbies & crafts: crossstitchermag.co.ukpapercraftinspirationsmagazine.co.ukscrapbookinspirationsmagazine.co.uksimplyknitting.co.ukyoucancraftmag.co.ukyourfamilytree.co.ukAuto: classicfordmag.comfastbikesmag.comfastcar.co.ukfastfordmag.co.uk

Key Characteristics:

Future sells over 4 million magazines each month and we attract more than 18 million unique visitors to our websites. We also produce more than 1,500 items of multi-media content every month and we host 25 annual live events, attracting hundreds of thousands of enthusiasts.

Links between their music magazine portfolio:

One link that is evident between each portfolio is that within it the magazines, websites etc share advertising. For example, the technology portfolio which contains such magazines as Microsoft Windows XP: The Official Magazine, PC Answers will share advertisement that of which could be from Microsoft, or any other piece of PC advertisement, as they are both related to PC’s.

Promotion of other entertainment publications:

Through the different range of portfolios that Future Publishing has, they are able to promote other entertainment publications and vice versa. For example, active websites such as bikeradar.com, cycling news.com will be promoting there corresponding magazines such as Cycling Plus and Mountain Biking. This is achieved due to the fact that they belong to the ‘active’ portfolio, which sets out there aims and determines their publication.