13:16
These are various types of fonts that I have been experimenting with when creating my front cover for my magazine.
I am aiming to create a magazine based on the rock genre and would like to get some feedback on what typeface is the most appropriate for my front cover.
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12:41
The choice of band in this magazine is effective in that the genre type and target audience can be interpreted through the way in which the band is presented. The band is presented as being quite evil and dark. This can be related to the gothic side of the rock genre where the dark image is used quite regularly in order to adapt a sense of gothic nature. The use of the band slayer is effective due to the fact that they are a well known rock band. For a quarter of a century the duo have formed one of the worlds most controversial and best loved metal bands. But while they’ve faced and overcome challenges that would derail many a band – from endless concert protests to the banning of latest album Christ Illusion in India.
This shows how prolific their status is amongst the genre and how well known they should be. The magazine uses Slayer effectively to present the target audience, as the audience will be immediately drawn to the well known band in the article.
The type of language in this article is the same throughout the article except for the contrast in the way both band singers speak to the interviewer. Kerry King is somewhat rude through the language that he uses for example, ‘Fucking my wife and doing a shit load of drinking probably’. Throughout the interview there is other evidence of rude language and this therefore suggests that the band wants to aim at a more mature audience, or simply don’t have no concern for the way in which people should speak. In contrast, Tom Araya is quite subtle and uses simple language in response to all the questions put to him. Through his language he can also be seen as being quite kind and considerate, for example, in response to what he would do with one day to live he responded, ‘I’d spend it with my family. It’s not very metal, but that’s the honest truth’.
Colour is used effectively in this article both in the images and the text. The colours green and black are used consistently and are used separately so that they don’t create a clash. Green is used throughout certain parts of the text in the article to publicise certain areas of text that the magazine feels the reader should see, or to separate the interview questions from the answers. This is effective as the reader will immediately notice text that is highlighted in green and want to read it. Black is used in the main image to give an effect of the band being quite dark and/or evil. The black and white image also gives a sense of age, this is backed up by the fact that Slayer are quite and old band.
The double page spread is laid out so that the artists are predominately shown. It is clear that the magazine wants you to notice the band and notice what they are all about, due to the fact that they are so enlarged. This image takes up one whole page of the double page spread which leaved little room for large amounts of text. It subsidizes the text to one page leaving the double page spread split between image and text.
This shows the audience as not being very intellectual in that they value images more than textual references. As with magazines such as ‘The Word’, there is mass amounts of text compared to images due to the audience being slightly older and they value a good read. Whereas Kerrang readers do not wish to be bombarded with reading, they enjoy interpreting images and seeing there favourite artists.
The tone used in this article is differing between the band members. Both band members seem to have a different tone when speaking to the reader yet both aims to create a strong relationship with the reader. However they both have different approaches towards this, for example, Kerry King, is aggressive in some of his answers using swear words such as ‘shit’ and ‘fucking’ repetitively. Whereas Tom Araya is much calmer and talks to the reader as if they were a close friend by using a humorous tone for example, ‘I’d pee on everything! I thin it would definitely make the world a better place’.
The artists are presented as being quite confident and dark through the images. Due to the fact that they are from the 80’s they may be presenting themselves in a way that shows the confidence and morality. It may be that they are presenting themselves in this way as they have nothing to prove to the audience they are merely trying to produce a relationship with the Kerrang age group. However through looking at the interview it can be suggested that they are merely trying to entertain audiences this can be seen where it says, ‘ We’ve always been a band that lives day to day, and I think we’ll continue until someone says that they don’t enjoy it anymore’.
The style of the article is contrasting with that of the front cover due to the vibrant colours that the article uses. Unlike the front cover the article uses the colour green which is quite a vibrant and appealing colour, whereas the fronts cover is quite dark and the layout is dissimilar to that of the article. The front covers layout is aimed to promote rather than to inform this may be a factor which led to the magazine to adapt contrasting styles between their articles and front cover.
To understand or to be entertained by this article you may have to have some prior knowledge of the band in question. Seeing as Slayer is not a very commonly talked about band and the fact that they are from the 80’s suggests that the audience for Kerrang will need some prior knowledge. This is due to the fact that Kerrang audiences tend to fall into the category of teens to young adults.
12:44
Future Publishing has split its magazines, websites and events into four separate portfolios:
Games – Which include – Magazines:
PlayStation: The Official MagazineWorld Poker Tour: The Official MagazineXbox World 360Xbox 360: The Official Magazine
Events – Which Include – Music:Classic RockComputer MusicFuture MusicGuitarist
Film: DVD & Blu-ray ReviewSFXSky MoviesTotal Film
Technology – Which Include - Magazines:
Maximum PCMicrosoft Windows XP: The Official MagazinePC AnswersPC Format
Websites: techradar.com3dworldmag.comcomputerarts.co.ukdcmag.co.uk
Active – Which Include – Magazines:Sports:Cycling PlusMountain Biking UKOfficial Tour de France GuidePro CyclingWhat Mountain BikeHobbies & crafts:Cross Stitch CollectionCross StitcherPapercraft InspirationsScrapbook Inspirations
Auto: Classic FordClassics MonthlyFast BikesFast Car
Websites: Sports: bikeradar.comballhype.comcycling news.comHobbies & crafts: crossstitchermag.co.ukpapercraftinspirationsmagazine.co.ukscrapbookinspirationsmagazine.co.uksimplyknitting.co.ukyoucancraftmag.co.ukyourfamilytree.co.ukAuto: classicfordmag.comfastbikesmag.comfastcar.co.ukfastfordmag.co.uk
Key Characteristics:
Future sells over 4 million magazines each month and we attract more than 18 million unique visitors to our websites. We also produce more than 1,500 items of multi-media content every month and we host 25 annual live events, attracting hundreds of thousands of enthusiasts.
Links between their music magazine portfolio:
One link that is evident between each portfolio is that within it the magazines, websites etc share advertising. For example, the technology portfolio which contains such magazines as Microsoft Windows XP: The Official Magazine, PC Answers will share advertisement that of which could be from Microsoft, or any other piece of PC advertisement, as they are both related to PC’s.
Promotion of other entertainment publications:
Through the different range of portfolios that Future Publishing has, they are able to promote other entertainment publications and vice versa. For example, active websites such as bikeradar.com, cycling news.com will be promoting there corresponding magazines such as Cycling Plus and Mountain Biking. This is achieved due to the fact that they belong to the ‘active’ portfolio, which sets out there aims and determines their publication.
12:42
Bauer:
Key characteristics:
Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico. At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media.
Examples of magazines:
Closer, Heat, Grazia, Bella, Take a Break, That’s Life, FHM, Zoo, TV Choice, Empire, Mojo, Max Power.
With the recent expansion with Emap, Bauer has become the largest mainstream production company in the UK. They play a key role in Men’s, Women’s and music magazine markets.
Target Audience:
Bauer’s target audience is based specifically around that of Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets. The audiences of these magazine markets all contribute to the audience of Bauer. The brand’s image is summed up well on their website, ‘Bauer will continue to innovate, driving its business and the ever-evolving magazine market forward’.
IPC Media:
Key characteristics:
IPC Media is a leading UK consumer magazine publisher. IPC is owned by Time Inc., the publishing division of Time Warner Inc. Their business is split into five distinct publishing divisions: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Alongside these is Marketforce, the UK's leading magazine distribution business.
Examples of magazines:
NME, Wallpaper, Golf Monthly, TV & Satellite Week, Nuts, Marie Claire, Country Life, Woman’s Own.
Their digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC's brands are very simply at the heart of the UK's cultural life
Target Audience:
IPC's diverse print and digital portfolio offers something for everyone. Almost two in every three UK women and over 44% of UK men read an IPC magazine. That's over 26 million UK adults.
Development Hell:
Key Characteristics:
Set up by ex-Emap executives David Hepworth, Jerry Perkins, Mark Ellen and Andrew Harrison. Business plan to launch three magazines over six years. Among the Development Hell team are some of the most experienced and respected operators in British magazines including The Word’s Editor Mark Ellen, and former Editorial Director of Q, Mixmag and Smash Hits, Andrew Harrison.
Examples of magazines:
Development Hell currently publishes two magazines, The Word and Mixmag. We have provided consultancy for some of Britain’s biggest publishers such as Dennis, Future and IPC and were hired by Paul McCartney to produce the souvenir magazine for his 2002 World Tour. Development Hell Ltd is an independent magazine publishing company based in Islington, London.
Target audience:
Developments Hell’s target audience consists of music and entertainment fans generally of an older age due to The Word being generally based around this area, and Mixmag which is a clubbing magazine, which is connected to the music scene.
BBC:
Key Characteristics:
BBC Magazines uses incorporate magazine publishing since they have radio and television which helps to promote with their product. ‘BBC Magazines provide a range of quality publications you can trust’ (as quoted on their website).
Examples of magazines:
BBC magazines are spilt into groups on the website Adult, Teens, Children’s and Pre-School, examples of magazines are:Adult -Top Gear, Radio Times, Lonely Planet Magazine and Focus Teen Top Of The Pops Children’s - Doctor Who Adventures, All About Animals and Match Of The Day MagazinePre-School - Bob The Builder, Cbeebies Animals, Toy Box and Teletubbies.
BBC magazines are commercial subsidiary.
Target audience:
‘From inspiring you to create a beautiful home and garden to entertaining and educating your children BBC Magazines provide a range of quality publications you can trust.’ This shows that the magazine appeals to a range of people with different people and age groups. This can be seen evident through the magazines that they have produced which range from Top Gear to Cbeebies.
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